Vice President, Product Design Group
With over 25 years of experience in the food industry with focus on product development and consumer marketing, Lucinda Wisniewski has a deep understanding of product composition and the product lifecycle and how each relates to consumer demand. The driving force behind The NFL’s Product Design Group, she is able to conceptualize new products within the context of technical and development realities.
At The Clorox Company, she worked as a Senior Product Development Scientist in the Foods Division. She then served as an account executive at FMC Corporation and Givaudan Flavors, where she supported the creation and launch of several new products.
Wisniewski earned a bachelor’s degree in food biochemistry from the University of California, Davis and holds an MBA from Saint Mary’s College of California. She is a member of the Institute of Food Technologists.