Mark Crowell, CRC

Mark Crowell, CRC

Principal Culinologist, CuliNex, Product Development and Strategic Business Services for the Organic and Natural Foods Industry

Mark’s focus is leading companies to achieve their growth goals through the development and implementation of organic and natural product driven strategies. During a career spanning more than 35 years in the food industry Mark has led operations and product development teams to outstanding results for some of the best known brands in the industry.

Mark founded CuliNex in early 2005 after serving for 7 years as director of product development for Starbucks Coffee Company. During his tenure Starbucks grew from 1600 to almost 10,000 units and Mark played a key role, leading a team of food scientists and culinarians in the conception, creation and commercialization of new food products. Prior to Starbucks, Mark served as director, menu and product development for the Olive Garden where he led a team responsible for culinary development for the 475 unit of Darden Restaurants. Earlier in his career Mark owned and operated an award winning restaurant in the Washington D.C. market, led product development for the Host division of Marriott Corporation and operations teams for Service America and W.R. Grace Restaurants.