Raspberries: A World of Growing Opportunity (775K .PDF)
Owner of Central Consulting
Born and raised in Southern California, Tom attended the University of California, San Diego, where he completed his degree in Biochemistry. Following graduation and a few years of personal introspection, he switched his attention to agribusiness management, attending and graduating from the Santa Clara University with an MBA, Agribusiness.
The first stop on Krugman’s professional career was the California Cling Peach Advisory Board. This position provided the opportunity for him to experience the challenges of working with a voluntary elected board of directors composed of growers and processors.
His next position was with Tri Valley Growers, a fruit and tomato processing and marketing cooperative. Here, Krugman was responsible for customer and government relations, and bridging the gap between sales, marketing, and operations.
Tom returned to the public sector with the Almond Board of California. A senior management position found him developing and directing the industry’s food safety program, taking a lead role in crisis management and strategic planning, and coordinating government procurement programs.
After spending his professional career in California’s Central Valley, he next moved to the Monterey Peninsula where he joined the California Strawberry Commission, again in a senior management position. Strategic planning and development, and reorganizing the Commission’s marketing direction were the immediate tasks at hand.
Krugman then relocated to the Pacific Northwest where he lives today. As the owner of Central Consulting, Tom counts among his current clients the Washington Red Raspberry Commission and the North American Raspberry & Blackberry Association.