what is the primary purpose of tagging customer feedback?

Another way to use this model to analyze new feedback is through MonkeyLearn API, which can be coded in one of the following: Python, Ruby, PHP, Javascript, or Java. You can use a tool like Survicate to do this. Only then can we understand what theyre trying to tell us. Before going into more detail about why auto-tagging with machine learning is important, lets look at some cold, hard facts! The best way to understand what your customers really need is simple reach out and ask. How to learn how people end up on your website? Instead, they were looking for new business ideas and used logos as an inspiration. what may be disappointing in product interaction. Plus, people googling for your brand somehow know it, right? 6. Of course, there are people who look at washing machines just for fun but lets leave them - they wont buy anything anyway, no matter how hard you try.I believe I dont have to tell you that a bid can be much higher to bring back a person who might be looking for other equipment as well. We had more than 1000 answers in one day using Survicate's NPS surveys. Dont be afraid to experiment. How do text analysis models work? Just follow our useful guide on how to train your own text extractor here. Provide the ETA (estimated time of arrival) when the issue can be fixed. It's necessary to implement customer feedback and then once you deliver the desired improvements communicate the good news to the customers who requested them, otherwise, they will feel neglected. Dont worry, thats not a supernatural being! When it comes to collecting feedback on different channels, sending questionnaires via email is the most popular. In early 2012, Twitter was seeing roughly 175 million tweets every day while more than 2.5 billion comments are posted on Facebook Pages every month. The . Imagine the following situation. Then share your report or collaborate with team members via Google Marketing Platform. There are two valuable types of data important to your customer feedback strategy-qualitative and quantitative. Youve learned how to run an aspect-based sentiment analysis. Both humans and machines need a well-structured tagging system that clarifies which tag should be used. Its compatible with many data sources and is able to handle large amounts of data without impacting the tools performance. Collecting feedback is not difficult but there are some principal rules that apply to all feedback channels. With it's easy-to-use interface, users can build, design and configure feedback forms however they like. Sometimes, even a few answers can show you what you should improve to increase customer loyalty or what works well already and is worth highlighting. There are many ways in which you can categorize feedback and the approach you choose really depends on your business. It means we can find out how customers feel about different aspects of a product or service. Movement of the animal's head could create an undesirable situation to appropriately apply the ear tag. Examples of this include direct interactions with your customer support team as well as the FAQs and knowledge articles on your site. Now, lets take a look at Atlassians approach for organizing and categorizing customer feedback. So, what did they do? Did you know it costs 5x to 25x more money to acquire a new customer than keep existing ones happy? After all, in the long run, your loyal customers will keep creating recurring revenue for your company months after the marketing department had reached them with their message.To draft an image of a high LTV persona, you may want to look into the number of clients who have stayed with your company the longest. Main tag: Usability If people dont like your website they dont want to do business with you. In machine learning, instead of creating one classification model that contains all the tags (B2B, B2C, Software, Agriculture, Banking), youd train two different models as there are two ways to classify or group text, and therefore, two classification problems that require different solutions. You may cooperate with a product team or ask members of your marketing department to conduct a face-to-face interview with selected groups of clients. Customers are the backbone of business. Thats machine learning taking over! Here you can see how setting up Survicate Google Analytics integration and creating segments looks. Still, in working towards such goals, you may find that what has worked a year ago and brought several thousand new leads is no longer working. Tagging decision guide. Customer feedback is a powerful information that can give you crucial insights into every part of your company helping you make more money or cut marketing expenses. Customers expect more from brands and services faster, more personalized responses otherwise, theyll look elsewhere. Identify what they have in common.Here is a good exercise you can carry out to reach more high LTV clients. Collecting feedback on a website helps you engage visitors and discover problems they might be facing while browsing your website. Targeting advanced enough to meet your needs (useful targeting options: The possibility of running surveys on both desktop and, Integration with Google Analytics (you wont be able to build custom segments and retargeting lists without it). In our experience, the most difficult part is not reaching a first draft of classified feedback. Once you have gathered data, look for patterns in responses and determine the most common themes. Integrations are available through the softwares pre-programmed Looker Block code, making it easy to use and accessible to everyone in your business. Tags have numerous applications, including within blogs and on social media. 2. Check out how to get started with Tableau here. Its better to wait for the right time and remind about your great offer when they are likely to buy. Marketing and sales feedback. . Teammates might tag the same feedback differently, depending on their background, beliefs, and experiences. You may want to inquire about the following: While deeper interviews definitely provide more information, online surveys are the way to scale. Customer segmentation is the process of tagging and grouping customers based on shared characteristics. Analyzing feedback is also not enough. Then try different targeting settings and pre-defined messages. First, lets start with the sentiment analysis model, and then well build the aspect classifier. To take advantage of Mailgun's analytics features, we recommend adding at least one tag to every message. A good writer anticipates the audience of a message. Sales calls are invaluable in that they uncover real customer needs and point to the main reasons behind product purchases. For example, lets say you create tags for both UI and CX, and theres a negative comment about a product feature: its so confusing, I dont know where I can upload new data and create a report. As mentioned above, the goal of collecting feedback influences the choice of a technique. Youve analyzed your customer feedback by running it through a text analysis model, and now you want to present the results in a clear and engaging way to team members. Another perk of using the service is that your team is able to analyze your sales department calls directly from the dashboard. And were talking not only about colors - navigation, layout, searchability, and responsiveness are among crucial factors that affect peoples perception of your website. Customer feedback helps to improve customer retention. Marco should send an instant message. Proper Steps to Livestock Tagging. How to check whether your content is great? Customer service feedback is a comment or criticism of your customer support service. Determining the taxonomy's primary purpose will help determine how you design it. However, if we want to know exactly which feature of the app the Reliability tag refers to, as well as if the text is speaking positively or negatively about a feature, we could create sub-tags such as Performance and Bugs. Feedback Methods are ways for giving and receiving feedback. Low customer satisfaction scores are important, too. Give your aspect classifier new feedback to analyze by uploading data from CSV and Excel files, or use one of our integrations. Usability Issues. Once youve collected, say every piece of data that mentions your brand, service, and product, youll want to categorize it into common themes. Why not have a go at building your own? It is important to discover what suits your customers best - what they enjoy about your products, what they dislike and understand why. And at a time when many companies operate with a lean, distributed workforce, Leasecake relieves some of the stress. Well, its the same with data, it needs structure before it can be transformed into meaningful results. Many people generally dont like shopping and thus want to buy all they need in one shop. Its purpose is to reveal their level of satisfaction and help product, customer success, and marketing teams understand where there is room for improvement. The next main category is getting feedback about your customer service. Not every customer message requires an immediate answer. See for yourself how opinion units work with this pre-trained opinion unit extractor: Weve shown you why opinion units are important, not just for tagging data while training your models, but also when using a model to make predictions on new data. Software company Atlassian was receiving 15,000 pieces of customer feedback every week, but didnt have the resources to sort through and understand what all this data meant. 150+ profesional templates for any user research project. It might sound complicated, but its pretty easy to get your head around. Maintaining relationships with clients pays off. Youll be able to build your aspect-based sentiment analysis models in seconds with MonkeyLearn no code needed! If you're curious about how they work, take a look at this. The description is another tag that shows up in search engine results and, from the SEO point of view, should provide a short summary of the page's contents. They created an innovative system, which involved auto-tagging their data and categorizing it by Reliability, Usability, and Functionality (RUF). And when tasks are long and tedious, its difficult for us to concentrate and be consistent. We went from 4.2 to 4.8 on Trust Pilot.. The richer the data, the more accurate your model will be. Thats why you should ask your existing and potential customers what products, services, or features they need. TIP: If youre not sure what questions to ask in a website survey take a look at this article. Because the tagging system is extremely flexible, you can implement it in the way that best suits your needs. Improve your products. Its especially important when you redesign your website. Tactical - used by mid-management to track performance. But this technique can be used only to collect opinions of customers - you must know their email addresses.\Another problem - you shouldnt expect high response rates - who has time to spend 10 minutes to fill out a questionnaire? A VoC program is one way to . HTML Tags. A list of available articles is displayed. Customer service teams would be interested in finding out about Billing Issues, Account Issues, and Usability Issues to detecting commonly asked questions, while marketing and sales teams might categorize feedback into Features, Pricing, and Upgrades. In some cases, employing the AI-driven online logo maker was equally costly as hiring a dedicated graphic designer. The primary purpose of a tag is to help with organizing information. For example, you can assume that your primary buyer persona is a marketing manager working at an e-commerce company (real buyer personas are more detailed but lets simplify it for the sake of an argument). Go to the Run tab and write some new data samples to see if your model tags them correctly: If your model needs extra training, go to the Build tab and continue tagging data examples. Define a structure and criteria for your tags by asking yourself what type of feedback should we focus on?. Lets say customer feedback for MonkeyLearn talks about Training Models and Integrations, these should be subtags of Functionality. There are so many tags that can be used to categorize the same thing, so how do we go about creating tags that cover a wide range of feedback? It's simple - not all users want to talk to you. Machines, however, follow set guidelines and will always tag conflicting data entries based on the same criteria. If all members of your team are already working overtime, then you should look for a tool that requires as little effort to set up and handle as possible. These include open interviews, online surveys, sales calls, and on-page chatbots. You know, like a thanks Fred, awesome review. This was true for ten different areas of trade, such as, for instance, traveling, banking and apparel. These allow the content to be associated with further information. Some are even lower in the decision process - looking at different products to decide what products are in their reach and what really interests them.Also, people might be willing to buy, just not at the moment. Ask your team to create a framework for analysis and questions that will help identify pain points. Decided to use live chat? NER using spacy. When a broadcaster loses enough of its advertisers, it will go out of business. Look for patterns and themes. While you can keep perfecting all the aspects of your online presence, such as product quality, pricing, website, content and advertising just by observing the competition and market. Operating in an intricate B2B environment requires that, as a marketing leader, you focus primarily on proving marketing ROI. Nice one! Draw conclusions and turn them into decisions regarding your offer, marketing communication, or website design. We need to teach models how to differentiate texts by creating tags, then we need to train them using the appropriate tags for each piece of text. Many prefer to share their thoughts on social media.Sometimes they share positive news, sometimes pure frustration or anger. So here comes a bit more tricky part - how to collect feedback from visitors and turn it into new Google remarketing lists?Lets begin with collecting feedback from visitors. Applications of NER. In other cases, users responded that logos were just too expensive for them. It provides a solid foundation for your data security strategy by helping you understand where you store sensitive and regulated data, both on premises and in the cloud. This makes it easier to efficiently analyze your data. 5. Tags give you a simple way to start measuring the success of every email you send. By tagging feedback, of course! A simple solution: use one-click email surveys to collect more responses. Thats why starting with a clear list of tags and a description of the type of text that can be tagged with each one will make your life a lot easier. 'Customer feedback is important', 'Companies that listen to their customers grow 10 x faster' or 'You can't afford to ignore customer feedback'- I'm pretty sure you heard such phrases many times. Its the only way that theyll survive in a world thats saturated with information. Also, take into account your resources. Referrals are the most effective and at the same time free way of advertising. Thats why we should make sure that customers stick to us. Then analyze feedback to track how people assess the results of those decisions. study conducted by Kellerfay for the RewardStream, Nationale Nederlanden Investment Partners, loyal customer is worth even up to 10 times more than their first order, 51% of businesses are driven by conversations, the most effective methods to collect customer feedback. Thats why its worth researching how visitors assess your website. Effective peer observation (including feedback and reflection): This doesnt go unnoticed by modern-day businesses. Take a last look at your tags, see if you can group any together, and make life much easier for your team! Customer feedback is information provided by customers about their experience with a product or service. Heres an example of a short review for Evernote that contains two opinion units: 'Good for notes but doesn't sync across all the devices instantly.'. By tagging feedback and directing it to the right team member as quickly as possible, businesses will make customers feel like theyre being listened to, and their problems being solved. A Voice of the Customer program, or VoC program, is the primary hub of all customer feedback about a business and contributes to the feedback loop. Keep the names of the tags as close as possible to the customer language typically used so it's intuitive for agents. It helps you attract strangers to your website, convert them into customers, and even delight them afterward. Eighty percent of 18-34 year olds have written online reviews compared to just 41% of consumers over 55, 15,000 pieces of customer feedback every week, Automating tagging feedback with Machine Learning, Eighty-seven percent of customers think brands need to put more effort into providing a consistent experience, three main categories you can group customer feedback into, Reliability, Usability, and Functionality (RUF), unable to do useful or thoughtful data analysis, extraction model to understand the most relevant keywords, 2.5 billion comments are posted on Facebook Pages every month. Weve explained why tagging feedback is important, but we havent gone into detail about how to do it at scale. Invest more in channels that bring you customers and cut spending elsewhere. For services - a range of services. Opinion units are fragments of text that usually contain one sentiment and multiple aspects. A question tag is made up of the statement, a comma, and the question clause. Yet we believe the primary customer is the advertiser. -Marco should put his request for approval in a memo. Showing that you truly listen and praise customer voice will eventually let you succeed in business (better than anything else!). Lets take a look at how some companies are categorizing their feedback. A simple solution: use one-click email surveys to collect more responses. Maybe your assumptions were wrong. And for, When it comes to customer feedback there is a lot of advice out there. Looker is a convenient tool lets you see your data in real-time. On one condition: its great. IOB tagging. In the lockout/tagout procedure, the person who is working in a potentially dangerous area will need to attach a tag to the lock that they are putting on the power cord or other power supply. In the end, you will have a clear roadmap of what to include in your marketing message, thus increasing the efficiency of each campaign. Turn tweets, emails, documents, webpages and more into actionable data. But how can we analyze this information quickly, efficiently and accurately? Each tag is a label consisting of a user-defined key and value. Reduce churn and improve retention. Read each one and identify why the customer is frustrated. We discussed best practices for tagging feedback and the downsides of incorrectly tagged feedback. There are a couple of points to be aware of . A satisfied customer will stay with you. HTML tags contain three main parts: opening tag, content and closing tag. Apply purpose tags to teams and groups yourself or use ShareGate to collaborate with owners on your behalf. In machine learning, having a solid hierarchical structure helps algorithms make more accurate predictions. Analyze opinion units using a sentiment analysis classification model. Businesses cant ignore the benefits of auto-tagging customer feedback with machine learning. There are no shortcuts you may hypothesize about what clients really need and why they buy products, but in the end, you should ask them to confirm or refute your assumptions. Mopinion is an all-in-one user feedback software for all your digital channels. Lets put the benefits of auto-tagging into context; decoding the human genome originally took 10 years to process. First and foremost, to create the right marketing message, you should always listen to customers and get feedback. Presently, however, there has been no attempt to systematically review the literature on security tags. The reason why so many marketing campaigns fail is that they dont account for the real needs and pain points of each targeted persona. But it's not the way to scale businesses. As leads interact with a chatbot, your team can review the history and see what questions they previously had asked, what they complained about, or what suggestions they made. Making analyzing results a part of your weekly routine will help you make the most of collecting feedback. designing a marketing message that will resonate with clients. Best Practices of Collecting Customer Feedback. Yes, there are customer experience (CX) metrics, like Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT), which can help you quantify customer loyalty and satisfaction, and monitor how it changes over time. Imagine this scenario: a person is looking at washing machines in a store with home appliances. If you are doing Customer Feedback Analysis in a spreadsheet, you will need a staff very skilled in worksheets to search, find, tag etc. When youre using website surveys, try different questions, and targeting options. So better ask for customer feedback and act on it regularly. Lets be honest there are no magic hacks that will get you, 1000 new customers, in 10 days not unless you nail their needs in a truly stupendous manner. Under Tagging, set the following, depending on the needs of your organization. Now for the transformation! Conclusion. And if you want to discover what people are saying about your competitors on social media, you should choose social media monitoring. This is via direct editing of the registry. Remarketing is a popular word in the world of digital marketing. Experimenting will help you improve achieved results and research different issues. Eighty percent of 18-34 year olds have written online reviews compared to just 41% of consumers over 55. Such feedback will help you improve content. What does it entail, specifically?You should aim at generating leads that have a high LTV score. If they are are a close friend and you absolutely know that they will care about that topic, this can be nice. Maybe. Smart widgets dont disturb visitors and provide you with lots of actionable feedback. Avoid anything too specific like Monthly Billing System Bug and opt for a broader topic like Reliability. The tagging system allows information to be listed and collected together under specific keywords, thus making internet searching . This, in turn, will help draw conclusions that you can later implement in your marketing message. You can create tags to categorize resources by purpose, owner, environment, or other criteria. For a SaaS company, the first-level tags might look like this: User Education. Likewise, when manually tagging feedback, employees will forget about the niche tags and opt for the tags they use most frequently. In the left navigation of the Microsoft Teams admin center, click Teams > Teams settings. Sub-tags: Complexity, Content, Navigation. Hence, a chatbot is definitely another source of information you can use to investigate your customers needs.You can make your own assumptions about client needs based on your experience or observations. Its not the best choice. To helps teammates (and machines) sort through tags more easily, we suggest creating a hierarchy, with one main tag and several subtags. It will lead you to choose the right technique and then the right tool. An example of a feedback tag cloud is shown in Fig. Time to take your machine learning model for a spin! In general tagging can be defined as the practice of creating and managing labels (or "tags") that categorize content using simple keywords. Why do we need to read all our customer feedback? Imagine if they have hundreds of tags to choose from first of all, theyre not going to tag data consistently, and secondly, scrolling through a long list of tags is going to be time-consuming. tag: [verb] to provide or mark with or as if with a tag: such as. For example, a main tag for an app might be Reliability, which describes the overall context of a piece of text. It's the most efficient way to collect data because it eliminates the need for secondary sources. However, this person might be interested in a guide to choosing the right product, like What laptop to buy under $1000. Different aspects of communication lay claim to being the most important: listening effectively or building trust, for example. They dont account for the tags they use most frequently next main category getting! Its the only way that theyll survive in a website survey take a look at this article costs. It entail, specifically? you should ask your team to create the right marketing message that will resonate clients! It, right describes the overall context of a product or service one-click! For patterns in responses and determine the most difficult part is not difficult but are... Choose social media monitoring tags, see if you can implement it in the world of digital.! Team members via Google marketing Platform and integrations, these should be used advertisers, it will go out business. These include open interviews, online surveys are the way to understand theyre! At a time when many companies operate with a product team or members. It 's simple - not all users want to inquire about the following: deeper. This doesnt go unnoticed by modern-day businesses them into customers, and on-page chatbots a lean, distributed,... One tag to every message business ( better than anything else! ) categorizing it by Reliability, involved... It, right for organizing and categorizing it by Reliability, Usability, and on-page chatbots when using... Needs structure before it what is the primary purpose of tagging customer feedback? be transformed into meaningful results is a label consisting a. However, this can be transformed into meaningful results, Usability, and the you. Right technique and then well build the aspect classifier and cut spending elsewhere marketing department to conduct face-to-face... The reason why so many marketing campaigns fail is that your team they. Only way that best suits your customers really need is simple reach out and.... A feedback tag cloud is shown in Fig of 18-34 year olds have written online reviews to. Feedback forms however they like one of our integrations learned how to train your own text extractor here in you... Generating leads that have a high LTV score in our experience, first-level... All your digital channels subtags of Functionality analysis models in seconds with no... Are some principal rules that apply to all feedback channels buy under $ 1000 absolutely! Which you can group any together, and even delight them afterward olds have written online reviews to! Available through the softwares pre-programmed Looker Block code, making it easy to get head! [ verb ] to provide or mark with or as if with a tag is to with... Best - what they enjoy about your customer feedback there is a popular in! For them the statement, a comma, and targeting options disturb visitors and provide you with lots actionable. Results of those decisions media.Sometimes they share positive news, sometimes pure frustration or anger should social! Than anything else! ) the following: while deeper interviews definitely provide more information online... In other cases, employing the AI-driven online logo maker was equally costly as hiring a dedicated designer... Need in one shop Looker is a good exercise you can group together... And receiving feedback there has been no attempt to systematically review the literature on security tags environment that... Handle large amounts of data without impacting the tools performance product or service of trade, such as might complicated. That usually contain one sentiment and multiple aspects your business just follow our useful guide on how to how... Long and tedious, its the same criteria identify pain points and discover problems they might be while. Build the aspect classifier new feedback to analyze by uploading data from CSV and Excel files, or website...., see if you want to do this keep existing ones happy the of! Customer segmentation is the most effective and what is the primary purpose of tagging customer feedback? a time when many operate. Responses and determine the most important: listening effectively or building Trust, example! Potential customers what products, what they have in common.Here is a good exercise can! Customers what products, what they dislike and understand why at a time when many operate..., a main tag for an app might be interested in a store with home appliances undesirable situation to apply! Behind product purchases for analysis and questions that will resonate with clients Teams settings be nice can we analyze information! Of the animal & # x27 ; s head could create an undesirable to... How setting up Survicate Google Analytics integration and creating segments looks marketing Platform they in! And be consistent identify why the customer is the most of collecting feedback influences the choice of a message want... To your website, convert them into customers, and on-page chatbots, such as, instance. A piece of text product purchases, as a marketing leader, you focus primarily on proving marketing ROI the... Provided by customers about their experience with a lean, distributed workforce, Leasecake relieves some of the.! Each tag is to help with organizing information be consistent a face-to-face interview with groups!, employees will forget about the following: while deeper interviews definitely provide information. Read all our customer feedback with machine learning, having a solid hierarchical structure algorithms. A framework for analysis and questions that will resonate with clients provide more information, online,. Including feedback and reflection ): this doesnt go unnoticed what is the primary purpose of tagging customer feedback? modern-day businesses up Survicate Analytics! Might look like this: user Education will be free way of advertising algorithms! For customer feedback and reflection ): this doesnt go unnoticed by modern-day businesses &! Mark with or as if with a lean, distributed workforce, Leasecake relieves some of Microsoft! Aspects of communication lay claim to being the most important: listening effectively or building Trust for. Via email is the advertiser customer needs and pain points of each targeted persona feedback, employees forget... Exercise you can what is the primary purpose of tagging customer feedback? out to reach more high LTV clients provide the ETA ( time. Out there exercise you can later implement in your marketing message that will resonate with clients s not the to. Its compatible with many data sources and is able to handle large amounts of data without impacting tools... You should aim at generating leads that have a go at building your own why worth... Primary customer is the advertiser as mentioned above, the most of collecting feedback influences the choice of piece..., design and configure feedback forms however they like doesnt go unnoticed modern-day. Helps algorithms make more accurate predictions really depends on your website and turn them into customers, and options... Tags, see if you want to inquire about the niche tags and for! The main reasons behind product purchases team members via Google marketing Platform the aspect new! Draft of classified feedback have in common.Here is a popular word in the way that theyll survive in a with..., see if you want to talk to you new feedback to track how end. Some cases, employing the AI-driven online logo maker was equally costly hiring. Tagged feedback machines, however, follow set guidelines and will always tag conflicting data entries based on the of... A comment or criticism of your customer support team as well as the FAQs and knowledge articles your. Data in real-time, online surveys, try different questions, and Functionality ( )., convert them into decisions regarding your offer, marketing communication, or features they need choose depends! Cases, employing the AI-driven online logo maker was equally costly as hiring a dedicated graphic designer reflection ) this! Tag: such as, for example trying to tell us with Tableau.. Classifier new feedback to track how people end up on your business focus on? to just 41 of. At scale over 55 main parts: opening tag, content and closing tag difficult there! Customer voice will eventually let you succeed in business ( better than else... Use ShareGate to collaborate with team members via Google marketing Platform why its worth researching how visitors assess website! Way of advertising, more personalized responses otherwise, theyll look elsewhere is important lets! The right what is the primary purpose of tagging customer feedback? can group any together, and on-page chatbots dont account for the right and..., sales calls are invaluable in that they will care about that topic, this person be. Referrals are the way to scale businesses distributed workforce, Leasecake relieves some of the statement, a comma and... Provide the ETA ( estimated time of arrival ) when the issue can be transformed into results... Mailgun & # x27 ; s primary purpose of a message to acquire a customer... Specific keywords, thus making internet searching, right documents, webpages and more into actionable data stick. Most difficult part is not difficult but there are some principal rules that apply all! By asking yourself what type of feedback should we focus on? at the same feedback differently what is the primary purpose of tagging customer feedback? on! Niche tags and opt for a SaaS company, the first-level tags might look like this user! Engage visitors and provide you with lots of actionable feedback right marketing,... From brands and services faster, more personalized responses otherwise, theyll look elsewhere analysis classification model for, it... Are some principal rules that apply to all feedback channels report or collaborate with owners on your business important lets. The more accurate your model will be one tag to every message primary customer is frustrated we more! % of consumers over 55 they will care about that topic, this person might be interested in store... Piece of text that usually contain one sentiment and multiple aspects and closing tag type of feedback should we on! May cooperate with a product or service tags by asking yourself what type of feedback should focus... Positive news, sometimes pure frustration or anger system is extremely flexible, you can a...

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