In 2007 it launched pilot sales in Florida and in 2010 granted distribution in Florida to Florida Micro Beverage Distributors.[24]. Clean, bright and very attractive appearance (basically displays as a very strong C. 8+), w/ a little very minor background wear and some non-offensive scattered spots of dark over-paint at top and bottom outside edges. Check my other auctions for more g He would become one of the most recognized promotional icons of all time. Select this result to view Frank William Archer's phone number, address, and more. Moxie was designated as the official soft drink of the State of Maine in 2005, as signed into law by Gov. Looking to Buy or Sell? There is an annual Moxie Chugging Contest in July, and Moxie festival in Lisbon Falls, Maine, where it is also the Official State Drink. jingles, the slogan "Just Make It Moxie for Mine," and a "Moxie Man" logo. your style. Children experience the renowned Frank Lloyd Wright house that boldly cantilevers over a waterfall in the western Pennsylvania mountains through the eyes of the Kaufmann family's most beloved dog in residence. The company produced a few dozen of these horsemobiles through the 1930s, using different models to make the Horsemobile. [12], After a few years, Thompson added soda water to the formula and changed the product's name to "Beverage Moxie Nerve Food." While Dr. Thompson was the drink's originator, no one was more directly responsible for its amazing popularity during the first two decades of the 20th century than Frank Archer, Moxie's marketing genius. The Moxie Man has appeared on labels in some form since 1906, and the image of a man pointing forward most associated with the brand was first introduced in 1911. Archer even had a 1935 Rolls-Royce Moxie that sold for over $50,000 at auction in 2011. [9][10] Moxie, he claimed, was especially effective against "paralysis, softening of the brain, nervousness, and insomnia. [27] In recent years a historical group, The Moxie Congress, was able to ascertain that the man was likely a model for the lithographers printing these advertisements, and with some confidence it is posited that the "Moxie Boy" was one John T. Chamberlain of Revere, Massachusetts. The Bottle was repainted at least once and the label was updated when the name changed Moxie.. ),_The_Maine_Bugle,_January_1,_1897,_Campaign_IV,_Call_1,_p.85 (. Of course, as with many of the military in the series, he has a plot of his own, in this case a desire to be a war hero in the midst of the series' greatest conflict. April 10, 2008. In view of the many thousands of different opinions on this subject, we may offer a prize to the person who picks the actual boy, furnishing us photographic proofs, etcthe Moxie Boy, now a man (and some man at that), who posed for this picture many, many years ago, in fact before some of the readers of this article were born. There is an Algonquin Indian word maski, meaning medicine, that also may have been the inspiration for naming the product Moxie, giving a Native American cure feel to it. Coca-Cola, who has the worlds largest marketing spend, has case studies in all of the above most notably the New Coke debacle. There are a host of items that collector's treasure, developed by Archer, to market Moxie. In 1916, Archer came up with an advertising idea that he called the Moxie Horsemobile: He mounted a dummy horse onto a car chassis and fixed the controls to enable the driver to sit in the saddle and operate the automobile. CAROLYN'S COMPOSITIONS. Approximately, ROBERT FRANK (1924- ) Tulip/Paris. Moxies originator, Dr. Augustin Thompson (1835-1903), came from Union, Maine and set up his medical practice in Lowell, MA. A group of autograph, [FIRST LADIES]. This term was extant from about the 1930s and has continued in use, to some extent, into the early 21st century, [31] as in "This kid's got moxie! Tracey Juda and Frank Archer to the position of lieutenant and Det. Bidding ended on 8/5/2013. The Archer in Acworth 5360 Allatoona Gtwy is an apartment building with 5 floorplans, and 1-3 bedrooms units available. Frank passed away, Monday, January 27, in Fairfax, Virginia.Frank was born, July 7 Moxie, Cherry Bidding. These china pieces are desirable It was used to describe the character the Great Gatsby . Want more Journal of Antiques & Collectibles articles and marketplace news delivered directly to your Inbox? It was marketed as a drink alongside the iconic dishes of New England like lobster sandwiches and steamed clams. The faded side has a number of to appraise similar items instantly without sending photos or descriptions. While Moxie collectors later debated whether the drink originated in 1884 or 1885, those who marketed the drinkat least from the 1940s onwardstate that Moxie had been around since 1884. About Maine He was 74 years of age. Lot consists of two different large ca. He also has a catalog of Moxie President Calvin Coolidge toasting and endorsing Moxie during his presidency. This 32 foot tall Moxie bottle house was located in Manchester's . A memorial service will be held Sunday, February 2nd, at 1:00pm at the Maddox Funeral Home in Front Royal, Virginia. (LogOut/ It even makes the most unique ice cream float. Japanese Voice . John Baldacci. Moxie Frank Archer Cardboard Sign. ROBERT FRANK (1924- ) Fishkill, N.Y. (Newburgh). But nothing can keep this soft drink down! Match Holders / Scratchers / Matchbox Holders, Dr. A. C. Daniels Horse Remedies Thermometer. Embossed w/part of paper label. The Moxie Man, created as mascot by the Moxie Cola Company in the 1910s, when it outsold Coca-Cola. Switching gears from nerve tonic to soft drink meant changing the story of Moxie to something that would prove to be energetic and on the move. Moxie had become the first bottled, carbonated beverage in . Catawissa has produced it since 1945. Egyptian Coptic Bone Archer's Thumb Ring: 18th C. Persian Silver Archer's Ring: Western/Central. See full bio . Frank Tenney, FRANK, ROBERT (1924- ) The answer is no.. To their credit, Cokes early statements about their new acquisition emphasized the importance of Moxies regional footprint, and confirmed the brands production and bottling operations will remain in New Hampshire.. Moxie was designated as the official soft drink of the State of Maine in 2005, as signed into law by Gov. Frank Archer was the type of executive who was all about finding different ways to get the Moxie name and product in front of the consumer. Product Description Moxie Records: Lot consists of two different large ca. Very early Moxie die-cut head of Frank Archer the Moxie Guy lapel stick pin. It has long been used to make Moxie Beans, a take on the Boston Baked Bean. State Symbols sugar prices, along with increased competition primarily from Coke, caused Its bitter aftertaste makes it great to cut through fats and thus a glaze on meats like shortribs, pork belly, and chicken wings. Moxie Thermometer: Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. It likely derives from an Abenaki word that means "dark water" and that is found in lake and river names in Maine, where Thompson was born and raised. [8], Moxie originated around 1876 as a patent medicine called "Moxie Nerve Food",[2] by Augustin Thompson in Lowell, Massachusetts. The Moxie Museum is located in Union, in the Matthews Museum of Maine Heritage. and remains available in New England and other portions of the Northeast. Notify me of follow-up comments by email. Full text is unavailable for this digitized archive article. ] [ Brands By 1884 he was selling Moxie both in bottles and in bulk as a soda fountain syrup. Answer (1 of 4): Gonna be honest I find it strange that people ask simple questions with easily found answers. Even to this day, the Moxie Man appears on every Moxie label. You can donate online or by sending a check: Moxie: Its a drink for those who are at all particular. "B4", Left: Pre-1906 Tin Diecut After the first diet cola, was introduced in 1959, Moxie became one of the first to introduce its sugar-free Diet Moxie in 1962. Sold Date. Product Description Moxie Thermometer: Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. An example from the millions of items in our Price Guide: See more appraisal examples Frank Archer rose to investor and President of Moxie in 1928. Learn to love Moxie! It became Kennebec Fruit in 1913 when Frank's grandfather . Using a secret ingredient, later known to be gentian root extract, he created a syrup called Moxie Nerve Food in 1876. Source eBay. Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. What some would call an acquired taste. Who knew this aptly named Nerve Food would become more popular than Coca-Cola? Contact: Antique Advertising LLC. Archer is calm and collected, appearing with a suave demeanor. Moxie tastes root beer-like at first, with a bitter, somewhat medicinal finish and provides a bitter-sweet contrast that is unique to any American cola. It is rumoured that Archer was the face for the trademark "Moxie Man". I love moxie have enjoyed it all my life but.we cant find it in New York, Your email address will not be published. In Volume 1 of The Moxie Encyclopedia, Thompson is quoted as saying, I found it cured anything caused by nervous exhaustion. Looking to stay current, in the early 1960s, the Moxie Guy was tweaked to look a bit more like Frank Sinatra and the focus returned to promoting Moxie as healthful by putting the gentian root back in the foreground. This "horsemobile" Your email address will not be published. Shipping will be $1.00. Explore other items from ourAntiques & Collectibles Price Guide. Moxie Agent William Taylor became the Moxie lessee and Thompson held the title of general manager with an annual salary of $5,000, an income that provided him with the financial independence he needed to pursue other interests, including economics, law, and politics. 742: Adams Henry Carter 1851 . I believe that Moxie's staying power is first and foremost the result of one Frank Archer, a marketing genius. Colonel Archer is . I am right in the middle of a new product branding project. Here are just a few examples of the special promotions that kept the name Moxie in the public eye: When the Massachusetts Retail Grocers and Provision Dealers Association put together a Food Fair open to the public at Mechanics Hall, Moxie made its move. over the years--even though the calendar was such an important advertising [27] In 2010 the Moxie Man logo was removed from labels for a brief period because it was thought to be too old-fashioned. Claudio Moneta. Because of Thompsons well-known reputation as a good physician and his popularity across New England, Moxie Nerve Tonic became a quick success, selling over five million bottles during its first year. The Moxie Congress, a group of historians dedicated to the history of Moxie, was able to ascertain that the man was likely an on-call model for the lithographers printing these advertisements and, with confidence, it is thought that the Moxie Boy was one John T. Chamberlain of Revere, MA. The taste has changed a bit over time due to changes in the American palate or the loss of sassafras as an ingredient (banned in 1960 as a potential carcinogen). Download The Little Book of Meditations Free ePub. (LogOut/ [30], Moxie was early advertised as "nerve food" which would "strengthen the nervous system" and was "very healthful" and a "drink for athletes" which "strengthens and invigorates". Condition: (Very Good). It was used to describe the character the Great Gatsby . [ Search (BRITISH, ANNE FRANK WRITES SISTER'S AND OWN NAME IN. All > Coin Op > Advertising > Soda, Other: Return To Catalog. They accept credit cards. Features ad for Moxie Soda and copy says "The above advertisement was prepared by Mr Turner of Harvard College at the request of Frank Archer of the Moxie Company, who thus affords an exceptional opportunity for the students to gain practical experience in writing advertisements for a famous company". The Moxie Man/Guy made his debut in 1906 in a pose that is reminiscent of the I Want You Uncle Sam Army posters used to recruit men during World Wars I and II. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2022 Arlington Historical Society. 1921 advertising records issued by Moxie Co. featuring song Moxie sung by Arthur Fields w/ attractive labels featuring Moxie Co. spokesman Frank Archer on both sides of each record. Then in 2010, the image was thought too old fashioned, and the Moxie Guy was removed from the company label in 2010, only to be reinstated one year later following numerous complaints from long-standing customers. He was also chairman of the board of the beverage firm which has sold more . Moxie Records: Lot consists of two different large ca. Sailor Moon Eternal Voice Cast Talk Dreams Trese Voice Cast Samuel E. Wright Has Passed Away Disney Pixar's Luca Featurette Demon Slayer: Kimetsu no Yaiba Season 2 Trailer Rugrats Revival Opening Theme Song. The coolest thing is that its brand equity in its pre Depression-era prime, created a new American English word, moxie a noun that means spunk, spirit, verve or chutzpah. "[13] Thompson died in 1903. I'm sure you will not feel boring to read. (LogOut/ Frank E Archer in 1910 United States Federal Census. On file we have 90 email addresses and 99 phone numbers associated with Frank in area codes such as 239, 312, 302, 989, 907, and 39 other area codes. In the 1920s, movie stars and other show biz personalities promoted Moxie, the heyday for the company. As a result of Mad's efforts, sales of the soft drink increased 10%[21] which led to the "Mad About Moxie" campaign. In 2011, Cornucopia began doing business as the Moxie Beverage Company to market Moxie and Moxie-branded products. As for Arlington, Augustins son Francis Thompson lived on Pleasant St. in Arlington (Illustration 1) and was president of the company from 1904 until his death in 1939. It took a 10 second google search to find one of these to check what I was sure of anyway. Cardboard fan. The following day is the Annual Meeting of the New England Moxie Congress. In its advertising, Moxie used "Make Mine Moxie!" Miguel del Hoyo. Required fields are marked *. In the middle of the 2003 Fullmetal Alchemist anime, Frank Archer appears to replace the late Maes Hughes following his murder. [7], The name has become the word "moxie" in American English, a noun meaning energy, determination, and spunk. Perseverance. [18] Polar Beverages also bottles Moxie in Worcester, Massachusetts,[19] as does Orca Beverage in Mukilteo, Washington. There are 50+ professionals named "Frank Archer", who use LinkedIn to exchange information, ideas, and opportunities. "Congress" members get free admission to this event. I have been lucky in my career to have a few brand creations and industry terms that have stuck and created such equity. The Thompson School is named in honor of his generosity. It was about that time that Mad Magazine began advertising Moxie in its Mad about Moxie campaign. They said Its the drink for those who are at all particular and What this country needs is plenty of Moxie. He and his wife left a rich legacy to the town, financing scholarships for Arlington High School graduates each year. . Above: Click on the thumbnail to see the Online Etymology Dictionary. The term "moxie", which derives from the drink name, has the approximate meaning of "energy, determination, spunk, daring courage, nerve, spirit, guts". Frank Archer: Moxie's Marketing Genius. The car was Free delivery for many products! As a member, you can ask for our assistance at any time for free. Besides bottles, it was also sold in bulk as a soda fountain syrup. Worked closely with Executive Director of Information Services to develop and implement strategies to position the University as a leader in online education and service delivery. Frank Archer is on Facebook. It is located in Acworth. Be the first to review Moxie Thermometer. Anyone can read what you share. Anicetti had been in hospice care at the Marshwood Center in Lewiston . It is generally used in reductions as a glaze for meats such as lamb, as well as in baked beans. Moxie has been used as a cooking additive by chefs for its herbaceous, savory-sweet flavor profile. strongly associated with amusement parks, dance halls and east coast Calvin Coolidge is said to have celebrated his inauguration with a cold Moxieand in its best year, Moxie outsold Coca Cola. Constructed of oak, spruce, and New England pinewood, doors and windows were used to hand out samples of Moxie to passersby. Arlington Historical Society | 7 Jason Street, Arlington, MA 02476 |Contact us. Free shipping for many products! The driver would steer the car from the back of the horse, playing on the term horseless carriage. This and other Moxie Horsemobiles would travel the country to participate in parades, public celebrations, and almost any other event where Moxie was for sale. The building at the corner of Main Street and Route 196 was built in 1901. campaign took a turn to the unusual when the Moxie Co. was granted a Thanks to a new vice president in the company, Moxie was about to explode on the market. * View (2005) [20], Sugar-free Diet Moxie was introduced in 1962, about the same time that Mad magazine began placing the Moxie logo in the background of its articles to increase public awareness of it. became the focal point of much of their advertising from that point on. (They do, however, make a great collectible today.). Augustin Thompson (Union, Maine 1835-1903), a decorated Civil War veteran turned physician, attained his degree from the Hahnemann Homeopathia College, graduating with honors. In 2018, Coca-Cola acquired Moxie from its bottling partner, the Kirin-owned Coca-Cola Bottling Company of Northern New England, but keeping up with who owned Moxie when can be confusing. Afterwards, the company downsized. In 2011 the company's head of marketing, Ryan Savage, made the executive decision to bring the logo back in response to complaints from long-standing customers. Moxie was designated the official soft drink of Maine on May 10, 2005. Change), You are commenting using your Twitter account. Or? It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food" and was produced in Lowell, Massachusetts. The 1906 act also made Coca-Cola remove all traces of cocaine. The Little Book of Meditations has positive feedback from reader, below are most helpfull awards for your consideration I found it to be neither medicine nor stimulant, but a nerve food, and harmless as milk. In 1885, Thompson received a trademark for the term Moxie, added carbonization, and then sold it to the public as a refreshing drink. 1911, 4 1/2" X 6 3/4". 1 from the Moxie company now housed at the Matthews Museum in Maine). The company stopped its marketing spend during the Depression and it never recovered against the Big Two Coke and Pepsi. S14 Ep12 Proxy Moxie (PG) 12:25am. Its been compared to Dr. Pepper, burnt rubber, rust and battery acid. Very clean and detailed, minute edge wear. Wildly popular, Moxie had a lot of imitators, but the brand worked hard to hold onto its title as the original "distinctively different" drink. Rumors spread like wildfire regarding his possible identity, including one guess saying it was Archer himself who posed for the image. Moxie is an American brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. cuts, as well as some very interesting tin signs. Moxie are owned by Monarch Beverages, Atlanta, Georgia. We have 155 records for Frank Archer ranging in age from 42 years old to 88 years old. Consequently, Moxie is among the first bottled and continuously marketed soft drinks made in the US. Logos and ads, along with the Moxie Horsemobile, driven by "Moxie Men" promoted the drink. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Dont Mess with Moxie Americas Oldest SodaBrand, Uncle Joe Siefert: Cincinnatis Most Colorful Ives GrapeGrower, PieCaken: The American Over-the-Top Three LayerDessert, The Food of my Mixed German Franconian and Saarland Great GreatGrandparents, How Gold Star Chili Continues to Foster Amazing Restaurant Concepts inCincinnati, Taco Casa: The Hyde Park East Taco Bell Competitor Still Gong Strong InCincinnati, German Mardi Gras: Becoming a Waggi And What Do TheyEat. Send an email and photo to Antique Advertising, Your email address will not be published. But who was he? The first Horsemobiles were deployed around 1918. These fans make an interesting collection. Moxie. Moxies advertising played up the drinks bitterness. The trademark application shows that Thompson chose the word Moxie arbitrarily and that he had been using the term in his business to describe his drink since April 1, 1884. More at IMDbPro Contact Info: View agent, publicist, legal on IMDbPro. LOOSELY FRAMED 30" X 39".RARE MOXIE SODA FOUNTAIN BANNER, Circa 1917, Lithographed on canvas. Frank Archer VOICE. She was a member of the Metropolitan Opera Orchestra in New York City for over 26 years, from 1977 to 2003, during a period of great artistic acclaim for that ensemble. Two sided tin piece with strong color on one side and very faded on the other. Archer first appeared twice in a cameo in Episode 25 during Hughes' funeral and then again in Episode 26, accompanying Major General Hakuro, but was not properly introduced until Episode 29. As a product manager, I live in the world of brand equity. Frank is related to William John Archer and Glen W Archer as well as 2 additional people. There is like three different pokemon wiki's that include listing abilities. Vintage DRINK MOXIE Advertising Fan with Frank Archer, 1922-1923. There is a Moxie Energy Drink and a variety of Olde New England Seltzers. Lived In Toledo OH, Pinellas Park FL, Saint Petersburg FL, Palm Harbor FL. Silver, DESIGNER, HOTEL, AND TRAVEL BOOKS Missing Mr. Moxie. The largest organization dedicated to Moxie is "The New England Moxie Congress". ] [ Bottles Moxie Co. produced china dinnerware sets. It has slight wear on edges, there is a crease on the back as shown in picture 5! During this time Red Sox legend Ted Williams became a Moxie spokesman, endorsing the product on radio and in print (Illustration 2). 329: Actual government of Connecticut Schoon . In 1917, the advertising Heights, MA location until the late 60s. The annual Lisbon Falls, ME, "Moxie Days" celebration is held the second Saturday in July. It is flavored with gentian root extract, an extremely bitter . Vintage Moxie Soda . As a subscriber, you have 10 gift articles to give each month. [more like this] MOXIE TIP TRAY. 22: comp Agricultural almanac for 1921 Bul . Size Required fields are marked *. Facebook gives people the power to. Dennis Sasseville & Merrill Lewis. ] [ Crowncaps Vintage DRINK MOXIE Advertising Fan with Frank Archer, 1922-1923 quantity. Back around 1918, Archer used the increasing popularity of the automobile as an element in one of his most popular gimmicks, the Moxie Horsemobile. They all feared that Coke would change the formula and they campaigned, Dont Mess with Moxie. But why would Coca-Cola mess with such a rich history and deep brand equity? However, an early Moxie pamphlet looking to capitalize on the spirit of gusto personified by President Teddy Roosevelt did not end well. The sweet soda is similar to root beer, with a bitter aftertaste. Soda. However, the market for patent medicines began a slow decline, so in 1884 he added soda water to his concoction and it became a soft drink. The Bottle was a replica of the actual Moxie Nerve Tonic Bottle and featured its heavily-copywritten label and bottlecap. discover. Frank Archer (, Furanku ch) is an antagonist exclusive to the Fullmetal Alchemist 2003 anime series, introduced as the replacement of Maes Hughes. Up to that time, Moxie Nerve Food had established its name and purpose through a lot of advertising from the labeling on the bottle to the name on the manufacturing facility, and the promotional wagons making deliveries to the hundreds of newspaper ads. Bartenders who respect bitters love to use it in cocktails because of its bitter and floral elements. Logos and ads, along with the Moxie Horsemobile, driven by Moxie Men promoted the drink. Feel to make an offer! The Catawissa Bottling Company in Catawissa, Pennsylvania is one of six bottlers in the United States that produce Moxie. brand are concentrated in the New England region of the US. Moxie and diet Beginning with the initial site survey, the loveable dachshund reflects on the myriad details that . [3] Thompson claimed that it contained an extract from a rare, unnamed South American plant, which is now known to be gentian root. State Soft drink - Moxie. The company moved its operations from Lowell to Boston by 1909. Unique N.E. We are a national, special interest magazine and social platform providing dealers, collectors, and enthusiasts of antiques and collectibles curated original and aggregated content, editorial opinions, marketplace news, auction results, and resource directories. Size 1980s Painting / Mixed Media Three Nudes, Paff, Adam, Etchings and Drypoints by Frank, A collection of twelve books on Frank Lloyd, Frank W. Benson (1862-1951)Wood Duck, 1937 The company adopted the slogan "What this Country Needs is Plenty of Moxie" during World War 2, but after the war Moxie suffered financially. 3. Vintage Milk Bottles: A Collectible with Many Possibilities, Morphy Auctions' May Premier Advertising Auction of Quality Antique Soda and Tobacco Advertising and Ephemera. View the profiles of people named Frank Archer. He wanted to create a cure-all medicinal tonic. Description, THREE ENGLISH SETS OF TOY SOLDIERS INCLUDING, LG Japanese Bronze Sculpture of a Samurai, Set of ten black and white engravings and. THE TNT COWBOY HARDBACK BOOK BY FRANK ARCHER. Thompson is then said to have brought it back to the U.S. following his adventures. Moxie is a soft drink invented by a fellow Mainer Augustin Thompson living in Lowell, Massachusetts in 1876. "[2], Thompson claimed that he named the beverage after a Lieutenant Moxie,[2] a purported friend of his,[11] who he claimed had discovered the plant and used it as a panacea, and the company he created continued to promulgate legendary stories about the word's origin. Excellent. The company adopted the slogan What this Country Needs is Plenty of Moxie during World War 2, but after the war Moxie suffered financially. It has cemented itself in New Englands pop culture. Thompson also claimed that he named Moxie after his friend Lieutenant Moxie, who discovered the plant and its extract, but its likely that no such person existed. The second best result is Frank William Archer age 80+ in Pittsburgh, PA in the Braddock Hills neighborhood. The Depression of the 1930s, plus decisions to raise the price from a nickel to a dime, and substitute cheaper ingredients cause a decline later in the decade. Includes Address (14) Phone (3) Email (1) See Results. Cool-headed and ambitious, Archer is willing to do whatever it takes to achieve personal glory. Michael Ellsworth, along with Officer Brian Thibault to sergeant. They have also lived in Detroit, MI and Woodbridge, VA. Frank is related to Mervyn John Archer and Shellyann Goins as well as 2 additional people. 539: Adams George Plimpton 1882 . Frank Archer added a Moxie Song, celebrity endorsements, and more advertising and the company grew. He marketed it as "a delicious blend of bitter and sweet, a drink to satisfy everyone's taste. Frank Morton. In view of the many thousands of different opinions on this subject, we may offer a prize to the person who picks the actual boy, furnishing us photographic proofs, etc. Biography. Frank E Archer was born circa 1895, at birth place, California, to John F Archer and Sarah C Archer. In a later case in New York, the Moxie Nerve Food Company won a lawsuit against Modox, which subsequently went out of business. This unique pop was patented as Moxie Nerve Food and claimed to aid digestion and cure things like insomnia and ED.
