2011, Westlake Village, California

2011, Westlake Village, California

Event Dates
Starts Ends

Jun 27, 2011 at 09:00 am

Jun 29, 2011 at 05:00 pm

Venue Details

Westlake Tierra Sur lobby
Westlake Village, California
31943 Agoura Rd

Westlake Village,,


Organizer Details
National Berry Crops Initiative


Barbara Shukitt-Hale, PhD

Behavioral and Signaling Effects of Berry Fruit

Britt Burton Freeman, PhD

Britt Burton Freeman, NCFST, IIT, UCD

Creating Trends: How can we leverage health science to increase consumption?

Photo unavailable

Cat McKenzie

Marketing to the Berry Health Message

Chris Christian

Chris Christian

Marketing Panel

Daniel Grenier, PhD

Daniel Grenier, PhD

Cranberry Proanthocyanidins: Natural weapons against tissue and bone destruction associated with periodontal diseases

Gary Stoner, PhD

Gary Stoner, PhD

Prevention of Aerodigestive Tract Cancers in Humans with Berries

Harini Aiyer, Ph.D

Harini Aiyer, Ph.D

Berry Polyphenols in the Prevention of Primary and Recurrent Breast Cancer

Jess Reed, PhD

Jess Reed, PhD

Berry Polyphenols and Gut Health

Li-Shu Wang, PhD

Li-Shu Wang, PhD

Mechanisms of Tumor Suppressor Gene Demethylation in Colon Cancer by Berries

Luke Howard, PhD

Luke Howard, PhD

Recovery of Health-Promoting Proanthocyanidins from Berry Co-Products by Alkalization

Mar Larrosa, PhD

Mar Larrosa, PhD

Urolithins, Berry Ellagitannin Metabolites, Exert Anti-inflammatory Effects In vivo

Photo unavailable

Martin Starr, Cranberry Institute

Marketing the Unique Health Benefits of the Cranberry

Marva Sweeney-Nixon, PhD

Marva Sweeney-Nixon, PhD

Blueberries – a hyperberry for hypertension

Mary Ann Lila, PhD

Mary Ann Lila, PhD

New Breakthroughs on Berries and Human Health (but your ancestors already knew this)

Navindra P. Seeram, PhD

Berryology 101, Current Research Review

Tom Krugman

Tom Krugman

Raspberries: A World of
Growing Opportunity

Wendy Bazilian, PhD

Wendy Bazilian, PhD

Marketing Berry Health to Social Media Outlets

  • Milne Fruit Products
  • Welch's
  • pTeroPure
  • California Walnuts
  • Berri Health
  • Imperial Frozen Foods
  • Ag-view Consulting, Inc.
  • Sunnyridge Quality Berries
  • Anacapa Foods
  • Complete Phyotchemical Solutions
  • Sunrise Growers Frozsun Foods
  • Star PhytoNutrients
  • Oregon Strawberry Commission
  • Brunswick Laboratories
  • Chilean Blueberry Committee
  • California Giant Berry Farms
  • Plant & Food Research Rangahau Ahumara Kai
  • Naturipe
  • SunBelle
  • Washington Red Raspberries
  • North Carolina Blueberry Council
  • The Cranberry Institute
  • Wild Blueberry Association of North America
  • Washington Red Raspberry Commission
  • Ocean Spray
  • Driscolls
  • North American Raspberry & Blackberry Association
  • Nourse Farms
  • Linus Pauling Institute
  • US Highbush Bluewberry Council
  • Eat Your Oregon Berries ORBC
  • California Strawberry Commission
  • Dole

2011 Pre-proceedings (6.7Mb PDF file) Download by right-clicking the link and saving to your hard drive.

4th Biennial

Berries are increasingly viewed as having a profound impact against the diseases of aging including cancer, cardiovascular disease, diabetes, and age related mental decline. Are berries truly a superfood with health benefits for everyone? Hear the evidence at the 4th Biennial Berry Health Benefits Symposium.


  • Hear the newest research on berries and human health featuring advances in clinical, basic, and applied fields.
  • Learn what gives the dietary intake of raspberries, blackberries, blueberries, strawberries and cranberries a positive effect on human disease prevention.
  • Attend sessions on Heart Health, Metabolism, Cancer, Brain Aging, and Compositional Chemistry and Biological effects.
  • Attend the newest session “What Berry Health Means For You.”
  • Meet and network with others involved in nutrition and health.

Who should attend this year’s symposium

  • Scientific community
  • Berry packers and growers
  • Health and wellness professionals
  • CEO’s in the health conscious food industry
  • R&D specialists
  • Sales and marketing executives
  • Students


Sessions on:

  • Marketing to the Berry Health Message
  • Berry Research Trends – from the laboratory to the consumer
  • Labeling for Berry Health
  • Berry Health terminology for the layperson

Poster Sessions

The symposium features a poster session allowing scientists to share their latest research findings. The most outstanding poster presented by a graduate student or post-doctoral fellow will receive a $500 award.

Registration Information

• Early registration ~ $450.00 (up to May 27, 2011)
• Student registration ~ $150.00
• Late registration ~ $500.00

Optional Activities
• “What Berry Health Means to You”. A one day workshop allowing participants to attend four breakout sessions as well as the regular symposium sessions on Monday, June 27 only ~ $200.00
• Berry tour and dinner ~ $170.00
• Guest ticket for the welcome dinner Monday June 27 ~ $75.00
• Guest ticket for the keynote dinner Tuesday June 28 ~ $95.00

American Dietetic Association

CPE Units approved!


Monday, July 27: Salon A, B, E

8:30 Welcome
8:45 Plenary: Berries & Cancer, Chair: Gary Stoner, The Ohio State University
9:00: Berry Polyphenols in the Prevention of Primary and Recurrent Breast Cancer, Harini Ayer, Georgetown University Lombardi, Comprehensive Cancer Center
9:30 Mechanisms of Tumor Suppressor Gene, Demethylation in Colorectal Cancer by Berries, Li Shu Wang, The Ohio State University
10:00 Break
10:15 Whole Blueberries Modulate Tumor Growth and Metastatic Potential of Triple Negative Breast Cancer In Vitro and In Vivo, Lynn Adams, City of Hope Beckman Research Institute
10:45 Effects of Human Oral Mucosal Tissue, Saliva and Oral Microflora on Local Intraoral Metabolism and Bioactivation of Black Raspberry Anthocyanins, Susan Mallery, The Ohio State University, Presented by Gary Stoner
11:15 Plenary: Berries & Metabolism, Chair: Ron Prior, Arkansas Children’s Nutrition Center
11:30 The Effect of Blueberries on Improving Insulin Sensitivity in Obese and Insulin‐ResistantMen and Women, April Stull, Pennington Biomedical Research Center
12:00 Lunch – Salon C, D
1:00 Anthocyanin Rich Extracts, Obesity and Metabolic Syndrome: Potential Identification of a Novel Mechanism, Michael Le Fevre, Utah State University
1:30 The Berry’s Enigma, Mary Ann Lila, North Carolina State University Plants for Human Health Institute
2:00 Red Raspberries and Health: Acute and Short‐term Human Intervention Study Outcomes, Venket Rao, University of Toronto
2:30 Plenary: Berries & Brain Aging, Chair: Barbara Shukitt‐Hale, Tufts University, USDA‐ARS, Human Nutrition Research Center on Aging
2:45 Berry Fruit Supplementation and Cognitive Aging, Robert Krikorian, University of Cincinnati, Academic Health Center and Cognitive Disorders
3:15 Therapeutic Potential of Blueberries in a Mouse Model of Multiple Sclerosis, Susan McGuire, University of Illinois
3:30 Poster Presentations
6:30 Welcome Dinner, Garden Lawn

Tuesday, July 28: Salon A, B, E

8:30 The Cardiovascular and Cognitive Benefits of Blueberry Consumption, Jeremy Spencer, University of Reading, UK
9:00 Behavioral and Signaling Effects of Berry Fruit, Barbara Shukitt‐Hale, Tufts University Laboratory of Neuroscience, USDA‐ARS, Human Nutrition Research Center on Aging
9:30 Plenary: Berry Compositional Chemistry & Biological Effects, Chair: Navindra Seeram, University of Rhode Island
9:45 Evaluation of Rapid Zone DryingTM Kerry Ringer, Washington State University
10:15 Break
10:30 Berry Products Reduce Cardiovascular Inflammation, John Finley, Louisiana State University
11:00 Urolithins, Berry Ellagitannin Metabolites, Exert Anti-inflammatory Effects In Vivo, Mar Larrosa, Spanish Council for Scientific Research (CSIC), CEBAS Institute
11:30 Recovery of health‐promoting proanthocyanidins from berry co‐products by alkalization, Luke Howard, University of Arkansas
12:00 Lunch – Salon C, D
1:00 Plenary: Berries & Cardiovascular Health, Chair: Britt Burton Freeman, Illinois Institute
of Technology
1:15 Blueberries: a Hyperberry for Hypertension, Marva Sweeney, University of Prince Edward Island
1:45 Effect of Fruit Antioxidant on Endothelial Function, Indika Edirisinghe, Institute of Food Safety and Health, Illinois Institute of Technology
2:15 Berries and Metabolic Syndrome, Arpita Basu, Oklahoma State University
2:45 Evidence Supporting the Cardiometabolic Effects of Cranberries, Charles Couillard, Laval University, Canada
3:15 Break
3:00 Posters Presentations
6:30 Keynote Dinner: Salon A, B, E, Keynote Speaker: Christine Palumbo, MBA, RD

Wednesday, July 29

9:00 Plenary: Berries & Gut health/Gut Microflora, Chair: Jess Reed, University of Wisconsin‐
9:15 Black Raspberry Powder Suppresses Intestinal Ulceration by Altering Pro‐inflammatory Signaling
Daniel Rosenberg — University of Connecticut
9:45 Polyphenolics and the Gut Immune System, Dhanansayan (Dhanu) Shanmuganayagam, University of Wisconsin, Madison
10:15 Break
10:30 Cranberry Proanthocyanidins: Natural Weapons Against Tissue and Bone Destruction Associated with Periodontal Disease, Daniel Grenier, University of Laval, Canada
11:00 Bioactive Berry Pigments: Uptake and Transformations in the Gastrointestinal Tract, M. Mónica Giusti, The Ohio State University
12:00 Lunch: Salon C, D
4:00 California Berry Health Closing Event (Buses load at 3:30)

What Berries & Health Mean for YOU!

Get The Knowledge to Make the Most of Recent Berry Health Benefit Research

  1. Learn what gives the dietary intake of raspberries, blackberries, blueberries, strawberries and cranberries a positive effect on human disease prevention.
  2. Meet and network with others involved in nutrition and health.
  3. These sessions will give your company a strategic edge in knowing how to best communicate why berries are an important part of a healthy diet.
  4. All one-day attendees will also be able to take part in the main symposium on Monday and hear first hand the latest Berry Health Research.

Four Exciting Sessions:

9:00 – 10:00 Berryology 101: Berry Health Terminologies for Beginners
Dr. Navindra Seeram, University of Rhode Island: Don’t know your anthocyanins from NFKappaB? Confused about inflammation and what it does in the body and how berries can help? To speak and write effectively on why berries are beneficial to human health, you must first understand the terminologies used by scientists to explain how berries impact the human body. Dr. Navindra Seeram, assistant professor of biomedical and pharmaceutical sciences in URI’s College of Pharmacy, will present a primer for everyone interested in learning how to explain the scientific research being done with berries to a mass-market audience. Attending this session will give you the basic background, knowledge, and skills to translate current research findings into language easily understood by a layperson.

11:15 – 12:15: Berry Health Trends and Their Impact on the Berry Industry
Dr. Britt Burton-Freeman, University of California, Davis
Lucinda Wisniewski, Product Design Group
Mark Crowell, CuliNex
How can industry bridge the “opportunity” gap between science and the consumer? Panel members including representatives from research, manufacturing, marketing and food service will provide approaches, examples and experiences of the role research science plays in their efforts to deliver novel, healthy food to consumers. Learn how research into health and berries translates to a new energy bar or a gourmet dinner at a high-end restaurant.

1:30 – 3:00 Marketing to the Berry Health Message
Susan Davis, Wild Blueberry Commission
Jennifer Grossman, Dole Foods, Inc.
Tom Krugman, Washington Red Raspberry Commission
Chris Christian, California Strawberry Commission
Wendy Bazilian, Nutrition Consultant and Writer, Bazilian’s Health, San Diego, CA, US Highbush Blueberry Council
Martin Starr, Cranberry Institute
Cat McKenzie, Oregon Raspberry & Blackberry Commission.
What tools do successful marketing programs use to highlight the Berry Health message? Consumer interest in diet and health is at an all time high. How have large and small organizations taken the message of berry health and built a forward thinking marketing program that educates and enhances consumer understanding of the importance of this message. Learn how these groups have reached out to both the manufacturing sector and the consumer marketplace to craft a strategy that has brought sales and profits to growers and packers.

3:30 – 4:30: Food Labeling — Highlighting the Health Message with Federal Guidelines Leslie Krasney, Keller and Heckman LLP, Marco Esteves, FDA. Learn how to meet Federal Regulations Regarding Health Claims for Your Products. You’ve mastered the terminology of berries and health, you have worked with your R&D team to craft a product that delivers nutrition plus great taste to the consumer and you have assembled a top notch marketing team to get the word out. Don’t even think about labeling that product until you have learned how to meet the federal regulations governing label laws. An up close and personal session with representatives of the FDA to help answer your questions on what not to say!

California Berry Health — Closing Event

Wednesday June 29, 2011 – 3:30 p.m.
The hub of California’s berry growing region just north of Los Angeles is the Oxnard area, a spectacular location in southern California with a temperate year-round climate that is perfect for growing berries: strawberries, blueberries, raspberries and blackberries. The area attracts visitors from the world over for its distinctive beauty and history.

Join the California Berry Health Closing Event for an insider’s look at growing this most popular category of fruit. With more than 43,000 berry acres under cultivation in the state, California is one of the largest growers of US berries. We will ride through the area around Oxnard and view the fields, before arriving at the Herzog winery for wine tasting, winery tours, a reception and a closing dinner. A dinner presentation by Mark Bolda, a University of California Farm Advisor specializing in Caneberries & Strawberries will give an overview of production and growing advances being made by California farmers and processors.

Herzog Wine Cellar Tierra Sur
We will complete the day with a gourmet dinner at Tierra Sur Restaurant, inside Herzog Wine Cellars new state of the art winery. Chef Todd Aaron, formerly of the Zuni Cafe in San Francisco and Savoy in Manhattan, continually strives to bring the best local produce and ingredients to his Mediterranean influenced seasonal cuisine. Tierra Sur received the 2009 Open Table Diner;s Choice Award for best restaurant in the San Fernando Valley/Ventura area.